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Coca-Cola plans to pilot versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca with 6 grams of prebiotic fiber in parts of New York, New Jersey and Pennsylvania starting at the end of October 2026. The test places the company more directly in a market that includes Olipop and PepsiCo-owned Poppi; availability, pricing and the pilot’s duration have not been disclosed.

Coca-Cola plans to test new versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca, each with 6 grams of prebiotic fiber, in parts of New York, New Jersey and Pennsylvania beginning at the end of October. The pilot puts the company more directly into the growing better-for-you soda category, where it will compete with brands including Olipop and PepsiCo-owned Poppi.

The rollout is a regional pilot, not a nationwide launch, according to Coca-Cola’s statement cited by Food Dive. The company has not named the specific retailers or communities that will take part. The announced fiber amount is 6 grams per soda; the report did not provide serving sizes, prices or full ingredient details.

Coca-Cola described the prebiotic products as part of a broader slate of 2027 beverage innovations. The plans cited by Food Dive include new Powerade flavors in zero-sugar formats, a zero-sugar grape Vitamin Water expected in March 2027, and a banana-flavored Core Power protein drink due in January. The company also listed new flavors for Coca-Cola and Mr. Pibb. Those products are separate from the late-October prebiotic soda test.

The move builds on Coca-Cola’s earlier entry into the category through Simply Pop, a prebiotic soda launched under its Simply juice brand early last year, according to Food Dive. The new test applies prebiotic fiber to familiar Coca-Cola-owned soda names rather than relying only on a separate brand.

At a glance
announcementWhen: Announced October 7, 2026; pilot expect…
The developmentCoca-Cola said it will test prebiotic-fiber versions of three zero-sugar soda brands in parts of three northeastern states beginning in late October.

A Test of Familiar Soda Brands

The pilot tests whether shoppers interested in functional beverages will choose a product carrying a familiar soda name. Coca-Cola can draw on established brands and distribution, but the regional test alone does not show how broadly consumers will adopt the drinks or whether the company will expand them.

For shoppers, the distinction between a product containing a functional ingredient and a product with demonstrated health effects matters. Coca-Cola’s announcement identifies the added fiber, but the source material does not provide evidence that these specific drinks improve digestion or produce other health outcomes. The products’ full nutrition and ingredient information will be needed to assess how they compare with other sodas and prebiotic drinks.

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Coca-Cola Joins a Crowded Category

Prebiotic sodas have gained attention as beverage companies respond to interest in drinks positioned around function as well as flavor. Food Dive identifies Olipop and Poppi as key competitors in the category, and reports that PepsiCo acquired Poppi last year. PepsiCo also introduced a prebiotic version of its namesake soda last summer, according to the report.

Coca-Cola’s earlier Simply Pop launch gave the company a presence in prebiotic soda, but the new pilot brings the ingredient to three established, zero-sugar brands. The company says its wider 2027 innovation plans reflect changing consumer demand for beverages with lower sugar or functional features. That is the company’s stated rationale; the report does not provide sales figures for Simply Pop or consumer research specific to this pilot.

““For us, innovation starts with the consumer.””

— Shakir Monin, Coca-Cola’s president of marketing for North America

Pilot Scope and Product Details

Several practical details remain undisclosed. Coca-Cola has not identified participating stores, exact launch dates by location, prices, the pilot’s end date or whether the drinks will be available online. The source report also does not specify the products’ complete ingredients, fiber source, calorie counts or serving sizes.

The company has announced a test, not a permanent rollout. It is not yet clear how it will judge the pilot or what sales, distribution or consumer response would lead to expansion. The stated 6-gram fiber content is a product detail, not evidence by itself of a health benefit.

Late-October Test and 2027 Releases

The immediate milestone is the pilot launch at the end of October in parts of New York, New Jersey and Pennsylvania. Coca-Cola has not announced a date for reporting results or a decision about wider distribution, so the test’s reach and duration remain open.

Other products in the company’s announced innovation slate are scheduled for 2027, including Core Power Banana in January and grape Vitamin Water Zero Sugar in March. These are separate planned releases; the source does not provide more precise dates or confirm whether the schedules may change.

Key Questions

Which Coca-Cola drinks will have prebiotic fiber?

The announced pilot covers Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca. Each is to contain 6 grams of prebiotic fiber, according to Coca-Cola’s statement cited by Food Dive.

Where and when will the sodas be available?

The company plans to begin the pilot at the end of October 2026 in parts of New York, New Jersey and Pennsylvania. Specific locations and retailers have not been announced.

Is this a nationwide launch?

No. The announcement describes a regional pilot. Coca-Cola has not said whether it will expand the products after testing them.

Does the added fiber mean the drinks have proven health benefits?

The announcement confirms the planned fiber content, but the source material does not provide evidence that these drinks produce specific health outcomes. Shoppers will need the product’s full nutrition and ingredient information to evaluate it.

How does this compare with Coca-Cola’s earlier prebiotic soda?

Coca-Cola previously launched Simply Pop under its Simply juice brand. This pilot puts prebiotic fiber into three established zero-sugar soda brands, according to Food Dive.

Source: rss

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