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Snack Right Super Foods is recalling specified lots of Brad’s Plant Based Crunchy Kale and Veggie Chips because they may contain thallium. The company says about 25,000 bags entered commerce; consumers should stop eating affected products and discard them. The announcement does not offer refunds.
Snack Right Super Foods, Inc., doing business as Brad’s Raw Chips, is recalling specified lots of its Brad’s Plant Based Crunchy Kale and Veggie Chips because they may contain thallium, the company said in a recall notice published by the FDA on November 3. The affected products were distributed nationwide from October through December 2025, and consumers are instructed to stop eating them and discard them.
The recall covers four product varieties: Original Crunchy Kale, Cheeze It Up Crunchy Kale, Radical Ranch Crunchy Kale, and Veggie Chips Kale. The affected packages are 2-ounce bags for the Crunchy Kale products and 3-ounce bags for Veggie Chips Kale. Only the listed UPCs, lot numbers, and best-by dates are included; the notice does not say that every product from the brand is recalled.
For Original Crunchy Kale, the notice lists UPC 813104021679 and lots 33525-1, 33525-2, and 33525-3, with a best-by date of February 1, 2027; lot 34525-1, best by February 11, 2027; and lot 35125-2, best by February 17, 2027. Cheeze It Up, UPC 813104021877, is affected in lot 35025-3, best by February 16, 2027. Radical Ranch, UPC 813104020726, is affected in lot 29425-1, best by December 21, 2026.
For 3-ounce Veggie Chips Kale, UPC 854615002054, the listed lots are 33225-3, best by January 28, 2027; 33325-2, best by January 29, 2027; 33425-1, best by January 30, 2027; and 33525-1, best by February 1, 2027. The company estimates that about 25,000 bags, or 2,097 cases, are in commerce. It says the products went through KeHE Distributors and United Natural Foods, Inc., and were also sold directly to five individual consumers.
How to Identify Affected Bags
The recall matters because thallium exposure at relatively high levels, whether acute or chronic, can cause serious health effects. The company’s notice lists gastroenteritis, peripheral nerve damage, and hair loss among possible effects. The notice does not establish that anyone became ill from the recalled products, nor does it quantify the thallium level in each affected lot.
Consumers should compare the product name, package size, UPC, lot code, and best-by date against the recall list rather than relying on the brand name alone. If a bag matches, the company says to stop consuming it and discard it. It says not to return the product to the retailer and that refunds are not being offered. Anyone who believes they may have experienced adverse health effects after eating the products should contact a health care provider.
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Earlier California Testing
The recall follows earlier attention to possible thallium in Brad’s products. According to the company’s notice, in May 2026 the California Department of Public Health advised consumers not to eat certain Brad’s Plant Based products after investigating an inquiry involving one individual with elevated thallium levels. The department collected samples at retail stores in the Sacramento area, and laboratory tests found elevated levels in multiple varieties, the company said.
The company says the recall began after the FDA advised it of thallium in tested products. Its announcement also states that manufacturing did not introduce the contaminant. It describes kale as a brassica crop that can take up elements from soil and says dehydration removes about 85% to 90% of the product’s water, concentrating elements already present in fresh kale. These are the company’s explanations; the notice does not provide test results or a detailed account of how the source of contamination was determined.
The FDA published the notice as a company announcement and says it posts such announcements as a public service. The agency’s posting does not mean it endorses the product or the company. The recall is described as voluntary and conducted with the FDA’s knowledge.
““When a company announces a recall, market withdrawal, or safety alert, the FDA posts the company’s announcement as a public service.””
— U.S. Food and Drug Administration
Test Results and Health Effects
The recall notice does not state the measured thallium concentrations in each affected product or lot, how many bags were tested, or whether all listed lots tested positive. It also does not identify a confirmed source for the thallium beyond the company’s explanation that plants can take up elements from soil and that dehydration can concentrate them.
The announcement does not report a confirmed illness linked to the recalled products. It refers to a California investigation involving one individual with elevated thallium levels, but does not establish that the individual’s levels were caused by these chips. The number of products consumers may still have, and whether further lots or products could be added to the recall, are not specified.
Consumer Guidance and Company Contact
Consumers who have a product matching the listed variety, size, UPC, lot number, and best-by date should stop eating it and discard it, according to the company. The notice says not to return recalled bags to the place of purchase and says refunds are not being offered. Consumers with questions can email Alexa Olvera at Snack Right Super Foods at alexandra@thesnackright.com. The company says it accepts inquiries Monday through Friday, from 10 a.m. to 4 p.m. Eastern time, and expects to respond within one business day.
People who believe they experienced adverse health effects after consuming the products should contact a health care provider. The company says it is conducting the voluntary recall with the FDA’s knowledge. The notice does not give a deadline for the recall or announce further testing, so consumers should check for any later company or FDA updates.
Key Questions
Which Brad’s products are included in the recall?
The notice lists specific lots of Brad’s Plant Based Crunchy Kale Original, Cheeze It Up, Radical Ranch, and Veggie Chips Kale. Check the listed package size, UPC, lot number, and best-by date in the recall notice; other products or lots are not identified there as part of this recall.
What should I do if I have one of the affected bags?
Stop eating it and discard it, the company says. Do not return it to the retailer. The company states that refunds are not being offered.
What health effects are associated with thallium exposure?
The company’s notice says acute or chronic exposure to thallium at relatively high levels can cause gastroenteritis, damage to peripheral nerves, and hair loss. Anyone who believes they may have experienced adverse effects after eating a recalled product should contact a health care provider.
Does the recall notice confirm that consumers became ill?
No. The notice does not report a confirmed illness caused by the recalled chips. It describes an earlier California investigation involving one person with elevated thallium levels, but does not establish that the products caused that person’s levels.
How can I contact the company about the recall?
Email Alexa Olvera at Snack Right Super Foods at alexandra@thesnackright.com. The company says it responds to consumer questions within one business day and accepts inquiries Monday through Friday, 10 a.m. to 4 p.m. Eastern time.
Source: fda.gov
