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Ghirardelli is extending its chocolate brand into packaged cookies, starting with classic chocolate chip and double chocolate chip varieties. The cookies are available on the company’s website, with Kroger sales scheduled to begin Oct. 11, Walmart on Oct. 24 and a wider retailer rollout planned for January.
Ghirardelli is entering the packaged-cookie market with two products, classic chocolate chip and double chocolate chip, extending the 174-year-old chocolate brand into a new retail category. The cookies are on sale through Ghirardelli’s website, with Kroger distribution scheduled to start Oct. 11 and Walmart on Oct. 24, according to Food Dive.
The company’s initial range includes classic chocolate chip and double chocolate chip cookies. Food Dive reported that Ghirardelli chocolate chips are the top ingredient in the double chocolate chip variety. The launch builds on the company’s existing offerings beyond chocolate, which include brownie mixes and refrigerated cookie dough.
Ghirardelli’s stated retail schedule starts with Kroger on Oct. 11, followed by Walmart on Oct. 24. The company plans to expand distribution to additional retailers nationwide in January. The source does not specify the cookies’ price, package size, or whether every retailer will carry both varieties.
The new products will compete in a crowded category that includes premium brands such as Tate’s Bake Shop, owned by Mondelēz International. Mintel projects that U.S. cookie sales will reach nearly $19 billion in 2026, while declining 1.2% that year amid pressure on consumer spending and snacking frequency. The forecast describes the market’s expected value and change; it does not establish how the new Ghirardelli products will perform.
A New Test Beyond Chocolate
The launch gives Ghirardelli a packaged product in a category consumers may shop for differently from chocolate bars, baking ingredients or refrigerated dough. It also places the company directly alongside established cookie brands at retailers, where shelf space and shoppers’ spending decisions shape competition. The move may let Ghirardelli draw on recognition of its chocolate in a familiar format, but the available information does not show how much the company expects cookies to contribute to sales.
The timing is relevant to the market outlook. Mintel expects U.S. cookie sales to decline 1.2% in 2026, even as the category approaches $19 billion. That forecast points to a large market facing near-term pressure, not a guarantee of growth for any single brand. Ghirardelli’s retail expansion will provide the next visible measure of how broadly the company can place the products, though sales results have not been reported.
Ghirardelli chocolate chip cookies
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Ghirardelli’s Expansion Into Baking
Ghirardelli traces its roots to San Francisco and is owned by Switzerland-based Lindt & Sprüngli. It has already expanded its business beyond traditional chocolate products through baking mixes and refrigerated cookie dough, making packaged cookies a further step into adjacent sweet and baking categories.
Food Dive reported that Ghirardelli posted double-digit sales growth in 2025 and added more than one million new households, with growth led by baking and confections. Lindt & Sprüngli described 2025 as a landmark year for the brand and said it continued to lead premiumization of home baking in North America. Separately, Ghirardelli’s CEO said in a LinkedIn post that the brand exceeded $1 billion in revenue last year for the first time. These figures concern the brand’s earlier performance; they do not provide a forecast for the cookie launch.
““Entering the cookie category marks an exciting new chapter for Ghirardelli and an important step in how we continue to grow the brand and be a part of consumers’ lives.””
— Bobby Oliver, vice president and head of marketing at Ghirardelli Chocolate Company
Pricing and Sales Remain Unknown
The available report does not give prices, package sizes, nutritional information or product-specific sales targets. It also does not say whether online availability is limited to Ghirardelli’s own website or identify other online sellers. The January expansion is described as a rollout to additional retailers nationwide, but the retailers and exact dates are not named.
No sales results or consumer response are available yet. Mintel’s market forecast is for the U.S. cookie category as a whole, not a prediction for Ghirardelli’s products. It remains unclear how the new line will fare against established premium cookies or whether Ghirardelli will add other flavors.
Retail Rollout Begins in October
The announced schedule calls for cookies to reach Kroger on Oct. 11 and Walmart on Oct. 24, after their availability on Ghirardelli’s website. The company says it plans to add retailers nationwide in January. Details about participating stores, prices and distribution volumes have not been provided in the source report.
Further updates could clarify the range’s retail reach and whether Ghirardelli reports sales or adds products after launch. Until then, the confirmed development is the release of two packaged cookie varieties and the planned retailer rollout—not evidence yet of their market performance.
Key Questions
What cookies is Ghirardelli launching?
The initial range includes classic chocolate chip and double chocolate chip. Food Dive reported that Ghirardelli chocolate chips are the top ingredient in the double chocolate chip variety.
When will the cookies be available in stores?
Ghirardelli’s website has the cookies now, according to Food Dive. The reported schedule lists Kroger beginning Oct. 11, Walmart on Oct. 24 and additional retailers in January.
Who will Ghirardelli compete with?
The new line will compete with packaged cookie brands, including Tate’s Bake Shop, which is owned by Mondelēz International. The source does not identify a full list of competitors.
How large is the U.S. cookie market?
Mintel expects U.S. cookie sales to reach nearly $19 billion in 2026, while forecasting a 1.2% decline that year. The figures describe the overall category, not Ghirardelli’s expected sales.
How much will the cookies cost?
The source report does not give prices or package sizes. Retail pricing has not been confirmed in the information available here.
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